Quotes from Kevin Plank

My kids have been watching a lot of 'My Little Pony,' and it's rubbing off on me.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I want Baltimore to be the coolest city in the world.

I'm usually a pretty intense person. Give me an inch, and I'm going to go.

I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.

I didn't like the way a wet cotton T-shirt felt under my equipment. There had to be something better.

We are not going to do ourselves any favors by buying into what's printed in newspapers.

I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money.

Everybody is an expert. But at Under Armour, I want people to control what they can control. Leave the pontificating to everyone else. Leave all that negative talk to everyone else.

People like being on winning teams.

Go find out if you can make your product. Once you make it, stop projecting what's going to happen and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.

It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the people I've done business with, the people around me have always made money.

Blowing people's minds is one of my favorite things to do.

At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.

San Francisco is one of the worst-dressed cities in the world, bar none.

Winning, I believe, is a culture just as much as losing is.

When I tell you it's an Under Armour T-shirt, your question should be, 'What's it do?'

Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?

Wipe the tears away, stand up, be a man, run your business, find a way.

I want people to believe in themselves. I want intellectual curiosity. I want someone who realizes that they don't know it all and that they're dying to learn.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

I'm a sporting goods guy.

We want to shine a light on this great city of Baltimore. I can tell you, I love this city.

In getting Under Armour started, like any business, I think, number one, you need a great idea. But it's also about who you know.