Quotes from Kevin Plank

You need to put your hands around the throat of your business, and you need to run it. There's no other way.

Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.

Motivation, passion, and focus have to come from the top.

It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!

I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars, or you're going to pay rent.

I've always been a hustler.

The ability to touch people and literally change lives is incredibly relevant in a consumer-products company.

The idea of insider information to me is almost, like, laughable.

There's no such thing as a good time. I started an apparel-manufacturing business in the tech-boom years. I mean, come on. Get out of your garage and go take a chance and start your business.

Stop with the stupid messages. I don't need a message that says, 'Go on, you can do it today.' What does that mean?!

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

The Small Business Administration was fundamental in helping our company. There's great initiative from the government if you know the right places to look.

The purpose of Disneyland is to make people smile.

I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.

There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.

It's absurd that you know more about your car than you know about your body.

You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.

My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back of a truck, heading to Pimlico at 6 A.M. to mark our place in the middle of the Preakness infield, where we never saw a horse run.

If you're going to start a company, it's not going to be in the millions of dollars, but it's going to be something - for a lot of these kids - out of the trunk of their car, the same way that I did.

Brands are all about trust. That trust is built in drops and lost in buckets.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

People of Baltimore, if you want to simply learn a new trade, if you want to join the Foundry, it's a membership. It's like joining a gym, and you can go and meet other entrepreneurs like you. You can talk about how to get financing. You can take a class on how to sew. You can take a class and say, 'I want to be an electrician.'

The best merchants in the world aren't the ones predicting what's cool next; we're the ones dictating what's cool next.

I run five miles three times a week; I log everything. I look up routes when I travel.