Quotes from Jason Fried

Pass on hiring people you don't need, even if you think that person's a great catch.

Culture is action, not words.

It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wait thirty minutes to get help.

Obscurity is a good thing. You can fail in obscurity. It removes the fear of failure.

Delegators love to pull people into meetings, too. In fact, meetings are a delegator's best friend. That's where he gets to seem important. Meanwhile, everyone else who attends is pulled away from getting real work done.

When you build an audience, you don't have to buy people's attention—they give it to you. This is a huge advantage. So build an audience. Speak, write, blog, tweet, make videos—whatever. Share information that's valuable and you'll slowly but surely build a loyal audience.

Whenever executives talk about how their company is really like a big ol' family, beware. They're usually not referring to how the company is going to protect you no matter what or love you unconditionally. You know, like healthy families would. Their motive is rather more likely to be a unidirectional form of sacrifice: yours.

All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.

No time is no excuse

It might seem perverse, but the CEO is usually the last to know. With great power comes great ignorance.

How long someone's been doing it is overrated. What matters is how well they've been doing it.

Failure is not a pre-requisite for success. Already successful entrepreneurs are far more likely to succeed again than who failed

Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done.

Problems can usually be solved with simple, mundane solutions. That means there's no glamorous work. You don't get to show off your amazing skills. You just build something that gets the job done and then move on. This approach may not earn you oohs and aahs, but it lets you get on with it.

You don't make a great museum by putting all the art in the world into a single room. That's a warehouse.

When someone wants to demonstrate a new feature they're working on at 37signals, often the easiest way is to record a screencast and narrate the experience. A screencast is basically just a recording of your screen that others can play back later as a movie. It can be used in several ways, including for presenting the latest sales figures or elaborating on a new marketing strategy.

Once every year we review market rates and issue raises automatically. Our target is to pay everyone at the company at the top 10 percent of the market regardless of their role. So whether you work in customer support or ops or programming or design, you'll be paid in the top 10 percent for that position.

It's entirely your responsibility to make your dreams come true.

Even short commutes stab at your happiness. According to the research,* commuting is associated with an increased risk of obesity, insomnia, stress, neck and back pain, high blood pressure, and other stress-related ills such as heart attacks and depression, and even divorce. But let's say we ignore the overwhelming evidence that commuting doesn't do a body good. Pretend it isn't bad for the environment either. Let

Don't throw good time after bad work.

What do you call a generic pitch sent out to hundreds of strangers hgoping that one will bite? Spam.

No is easier to do, yes is easier to say. No is no to one thing. Yes is no to a thousand things. No is a precision instrument, a surgeon's scalpel, a laser beam focused on one point. Yes is a blunt object, a club, a fisherman's net that catches everything indiscriminately. No is specific. Yes is general.

When you want something bad enough, you make the time—regardless of your other obligations. The truth is most people just don't want it bad enough. Then they protect their ego with the excuse of time. Don't let yourself off the hook with excuses. It's entirely your responsibility to make your dreams come true.

The idea that you'll instantly move needles because you've never tried to move them until now is, well, delusional. Sometimes you get lucky and things are as easy as you had imagined, but that's rarely the case. Most conversion work, most business-development work, most sales work is a grind —a lot of effort for a little movement. You pile those little movements into a big one eventually, but that fruit is way up at the top of the tree.