Quotes from Jason Fried

Before you dismiss a beginner's work, remember how much you sucked when you started. You probably sucked worse, actually.

As the number of people who work at Basecamp has grown, I've noticed places where we could use more features, like management, structure, and guidelines. I've also noticed places where we've overengineered ourselves and should pull back.

The reality is, risk is variable. Those in the financial world know it.

When we launched the first version of Basecamp in 2004, we decided to build software for small companies just like us.

Customers buy Basecamp without ever having to interact with us. If they do have a question, we handle everything via email. We've been in the business of automation. We've never really valued full service.

Give your employees a shot at showing the company a new way, and provide the room for them to chalk up a few small victories. Once they've proved that their idea can work on a limited basis, they can begin to scale it up.

Entrepreneurs love to view risk as binary. The more you put on the line, the greater the potential for reward.

When you write like everyone else and sound like everyone else and act like everyone else, you're saying, 'Our products are like everyone else's, too.'

When it comes to making decisions, I'm not what you'd call a numbers guy.

Unless you are a fortune-teller, long-term business planning is a fantasy.