Quotes from Jason Fried

estimates that stretch weeks, months, and years into the future are fantasies.

you can't let your employees work from home out of fear they'll slack off without your supervision, you're a babysitter, not a manager.

Deja de hacer conjeturas. Establece lo que vas a hacer esta semana, no este año. Determina cuál es tu siguiente máxima prioridad y acométela. Toma tus decisiones justo antes de hacer algo, y no con mucho tiempo de antelación.

Enseña y crearás un vínculo imposible de conseguir con las tácticas tradicionales de marketing.

Questions you can wait hours to learn the answers to are fine to put in an email. Questions that require answers in the next few minutes can go into an instant message. For crises that truly merit a sky-is-falling designation, you can use that old-fashioned invention called the telephone. With

The way you build momentum is by getting something done and then moving on to the next thing. No one likes to be stuck on an endless project with no finish line in sight.

Once ego and pride are on the line, you can't change your mind without looking bad.

Henry Ford learned of a process for turning wood scraps from the production of Model T's into charcoal briquets. He built a charcoal plant and Ford Charcoal was created (later renamed Kingsford Charcoal). Today, Kingsford is still the leading manufacturer of charcoal in America.

Once ego and pride are on the line, you can't change your mind without looking bad. The desire to save face trumps the desire to make the right call.

Don't believe that "customer is always right" stuff

Sometimes things you think are adding value actually subtract from it. Too much ketchup can ruin the fries. Value is about balance.

You should know that people will come back for more. If you're not confident about that, you haven't created a strong enough product.

The solution: Break the big thing into smaller things. The smaller it is, the easier it is to estimate. You're probably still going to get it wrong, but you'll be a lot less wrong than if you estimated a big project. If something takes twice as long as you expected, better to have it be a small project that's a couple weeks over rather than a long one that's a couple months over. Keep breaking your time frames down into

The core of your business should be built around things that won't change. Things that people are going to want today and ten years from now. Those are the things you should invest in.

Siempre que puedas sustituye «vamos a pensárnoslo» por «decidámoslo». Comprométete a tomar decisiones. No esperes a que llegue la solución perfecta. Decide y sigue avanzando.

What distinguishes people who are ten times more effective than the norm is not that they work ten times as hard; it's that they use their creativity to come up with solutions that require one-tenth of the effort.

Don't be afraid to show your flaws. Imperfections are real and people respond to real. It's why we like real flowers that wilt, not perfect plastic ones that never change. Don't worry about how you're supposed to sound and how you're supposed to act. Show the world what you're really like, warts and all.

Instead of watching TV or playing World of Warcraft, work on your idea. Instead of going to bed at ten, go to bed at eleven. We're not talking about all-nighters or sixteen-hour days—we're talking about squeezing out a few extra hours a week. That's enough time to get something going.

Make you part of your product or service. Inject what's unique about the way you think into what you sell. Decommoditize your product. Make it something no one else can offer.

There's a beauty to imperfection. This is the essence of the Japanese principle of wabi-sabi. Wabi-sabi values character and uniqueness over a shiny facade. It teaches that cracks and scratches in things should be embraced. It's also about simplicity. You strip things down and then use what you have.

Momentum fuels motivation.

In reality, it's overwork, not underwork, that's the real enemy in a successful remote-working environment.

It's why we like real flowers that wilt, not perfect plastic ones that never change.

With a small team, you need people who are going to do work, not delegate work. Everyone's got to be producing. No one can be above the work.