Quotes from Bobby Kotick

If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to.

When you dig down and look at the people who are vocal in their criticism of me, it's a small number.

If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.

I think a lot of the time we end up taking people who - and this is sort of a big cultural advantage at Activision - we find people who are, have a graduate degree of some kind - mainly it's in the sciences - and they are in jobs that would never suggest that they were working for anything game related but that they're passionate gamers.

I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job.

When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences.

The audience for 'World of Warcraft' is a pretty committed group of players.

Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.

If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion.

Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there.

I think that's the responsibility of the CEO and the CEOs below me: to make sure that we're constantly putting people in places where they have the opportunity to develop into those careers but also having a rewards and recognition system that allows a great programmer to stay as a great programmer.

Looking ahead, we see the popularity of eSports exploding as competitive gaming becomes more mainstream and eSports leagues like 'Call of Duty' World League and Overwatch League driving greater engagement and viewership.

When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in a way that would be consistent with traditional sports.

It's very easy to criticize the CEO of the market leader.

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.

Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment.

It's private enterprise that can create jobs and fill them. It's business that can train people and make them productive tax-payers. And it's America Inc. that has the most to gain from tapping this extraordinary human resource.

I just don't want to pay taxes.

What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution.

The Call of Duty Endowment is a natural philanthropic extension of our brand.

How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting?

In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad.

The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've brought our franchises into eSports and moved to digital delivery, it's become even more complex and exciting - which, in turn, has allowed us attract even more top talent.