Quotes from Bobby Kotick

We want to give our audiences flexibility in the way they're commercially engaged in the content.

If you look at the history of our company, we don't do a lot of acquisition. The reason is, we need to see that people are culturally and philosophically aligned with the way that we approach the business.

If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry.

I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school.

All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star.

One thing that probably is unique at Activision is that we really spend a lot of time up front with our audiences, and in big quantities and with a very thoughtful process, to really try and draw out from them what it is that they would like to play. So we have a pretty good sense going in what the expectation of the audience is.

Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career.

Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun.

Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence.

Mobile gaming is the largest and fastest-growing opportunity for interactive entertainment, and we will have one of the world's most successful mobile game companies and its talented teams providing great content to new customers, in new geographies, throughout the world.

'Guitar Hero' was much more about us not innovating in a way that was appealing to audiences. It's not about oversaturating the market.

Being able to evolve great franchises over time is the foundation of world-class entertainment companies.

I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it.

I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds.

Whether they're paying for it or not is not really relevant. They're investing a significant amount of time in our content. At some point, commercial opportunities will materialise for greater percentages of that audience.

The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.

Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.

Successful business leaders who have helped build institutions of lasting value - all are committed to talent and a culture of excellence. This is usually accomplished by the identification, retention, and development of great people.

The social element has really transformed the gaming experience.

Our troops are home. It's time for American business to replace the yellow ribbons with help wanted signs.

As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors.

In our early days, being recognized on any list of great companies was hard to imagine. There were times when we sold the office furniture to make payroll.

One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience.

You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one.