Quotes from Donald Norman

Scientists are always skeptics.

Everyday people are not very good designers.

Beauty and brains, pleasure and usability - they should go hand in hand.

To me, error analysis is the sweet spot for improvement.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

We expert teachers know that motivation and emotional impact are what matter.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

I believe that robots should only have faces if they truly need them.

We expert teachers know that motivation and emotional impact are what matter.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

In my opinion, no single design is apt to be optimal for everyone.

I prefer design by experts - by people who know what they are doing.

Beauty and brains, pleasure and usability - they should go hand in hand.

So what does a good teacher do? Create tension - but just the right amount.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Readers always seem to think that the author has some control over the design of their books.

User-centered design means working with your users all throughout the project.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology it's the box it comes in.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

So what does a good teacher do? Create tension - but just the right amount.

You won't catch me giving clear lectures.

Readers always seem to think that the author has some control over the design of their books.

Knowing how people will use something is essential.