Quotes from Brian France

When you look at sports leagues today, they manage a lot of intellectual property, which means it takes you into a lot of different kinds of businesses.

I didn't think the family business would be big enough to have an opportunity for me.

Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.

You have to make sure there's a high degree of confidence that whoever won the race did it fair and square.

Well, there are a lot of things outside our control - outside my control. And this is true with anybody's life: You try to keep the train on a certain track, and then there are a lot of moving parts that you can't control. And that tends to make you nervous.

I can tell you the flag we get behind. It's the American flag.

Diversity is very, very important. I talk about it frequently. And my efforts there should never be challenged no matter what my political view.

The reality of it is, we have to have an enormous amount of corporate support to fund 43 race teams and all the things that go on. So there are always going to be brands that may not be ones that you would choose, but that are willing to make a significant investment.

That's how I judge a winner - how somebody manages their family and raises their family.

America has always had an affinity for the automobile. It's something everybody can understand. A bunch of cars competing, and the fastest guy wins.

The first thing I said to Chase Elliott when I was in Iowa at a same race as him, I told him, and he was humble as his father is humble, I said, 'Look, you can't be happy just to be here. Don't be saying, I can't believe I'm here. You're here because you're good. You've got to go out now and win.' I always tell young guys that.

Oh, I get nervous quite a bit, actually.

I get asked all the time 'didn't you ever want to be a race car driver?' And I knew pretty early on that I was going to be on the other side of that equation.

We were creating a formula for points racing, and that wasn't good in qualifying for the Chase, and it wasn't good when we got to the Chase. We wanted to change that, and we also wanted to fix a couple things. One of them was that we didn't want to have a bad race or two take somebody out early on in the Chase, which has happened every year.

What I know is when the racing is tighter and there's more passing, there's just more excitement and more contact and more things that happen. That's kind of what NASCAR is all about.

Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.

That's a hallmark of NASCAR... We have gotten to where we've gotten because we're able to have the best drivers in the world, the best team owners and then giving them a package that creates the most exciting racing.

Things are pretty good for NASCAR with our TV agreements behind us and so forth. For us it's focusing on putting the best events and tightest racing that we can, making improvements on the track and investing in the amenities and fan experience.

If we think we can make winning more important and the racing more exciting, that's what we'll do.

I think we're the best road racing show in town.

We'll always focus on making our racing safer and more competitive than ever before. We'll never stop working on that.

We're going to do whatever it takes to bring that NASCAR style of racing on the track to full fruition. That's simply what we have to do.

Lots of things can happen when there's really hard racing and contact going on.

I use Amy as a major sounding board for a lot of things that come up, and she understands the family dynamic and business dynamics better than people would think. She is a big support and voice of calm when things are a little bit dicey, like great wives can be. She does all of that.