Quotes from Brian France

The France family is locked and loaded in its dedication to Nascar.

In every decision that we've ever made that's important, the more input, the more people we've heard from, the better the result. And so that will never change in the business model of NASCAR, because the ideas come from all over the place, and that's the strength that we have.

We want everybody in this country to be a NASCAR fan, and you can't do that by being insensitive in any one area.

People recognize the size and scope of NASCAR but at the same time we are constantly underserved by the media coverage.

The drivers are regular people that come from all over the country. I think the sports fans can relate to them.

My biggest piece of advice is to treat your family members the same way you would treat your spouse or your partner: Be a little more delicate, a little more careful with how you say things, because there's an emotional component to that relationship.

It's a multi-billion dollar industry run by our family. That gives us some real unique advantages. We know our sport and our industry better than anybody else. We have the values from the original days. We understand how our stakeholders win and lose in a big way. So I think gives us an advantage to be family controlled, family owned.

Our challenge is this sport needs to be more diverse throughout its makeup of stakeholders, participants, and fans. We're doing a number of things from a multicultural standpoint on and off the track to achieve that. Over time, that's going to be a big opportunity for NASCAR.

Being a France is great from a heritage standpoint.

My last name is good and bad. It's great from an opportunity standpoint. The bad news is that you're prejudged often.

We've always been more gender neutral than any other sport.

We don't want to put new technology in that would cost teams more to compete with.

We don't have entitlements as part of our family heritage. If you want nice things in life, if you want to get ahead, you have to earn it.

Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan to get them excited about their sport.

We see families making a vacation out of a NASCAR event. The average drive is 200 miles so they're often going to spend a few days with us.

I have said I will not have a 30-year run like my father for a variety of reasons.

We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth areas available to us. There are a variety of initiatives to create more awareness with African-Americans and Hispanics and anyone else.

You never want to have a stumble, but it happens sometimes. It happens, and you get through things.

Nobody wants to hear my political views... so I won't be talking about that. But on diversity, nobody in this company has worked harder, done more and resourced it better than me.

People don't buy tickets to a race to hear my political views.

Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside a car going nearly 200 miles-per-hour.

We want the ability of the drivers to be the focus, not who has the latest gizmo.