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Quotes from Douglas Rushkoff

The primary purpose of the internet had changed from supporting a knowledge economy to growing an attention economy.
~ Douglas Rushkoff
Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.
~ Douglas Rushkoff
People are at best an asset to be exploited, and at worst a cost to be endured. Everything is optimized for capital, until it runs out of world to consume.
~ Douglas Rushkoff
Step by step, place became property, property became a mortgage, and mortgages became derivative investments.
~ Douglas Rushkoff
Socialization depends on both autonomy and interdependency; emphasizing one at the expense of the other compromises the balance.
~ Douglas Rushkoff
The phones are smarter but we are dumber.
~ Douglas Rushkoff
We tend to see math and science as a steady state of facts rather than as the accumulated knowledge of linear traditions. As Korzybski put it, we see further because we "stand on the shoulders"5 of the previous generation. The danger of such a position is that we can forget to put our own feet on the ground.
~ Douglas Rushkoff
Goldman Sachs and other investment banks understood the ensuing problem so well that they began betting against the very mortgage-backed securities they were underwriting!
~ Douglas Rushkoff
Wal-Mart's relationship to place has become so abstracted that the company views even its own stores through the conquistador's eyeglass. Like temporary forts built solely for purposes of territorial conquest, any one of them can be abandoned at any time.
~ Douglas Rushkoff
But even if such a prediction were true, our inability to distinguish between a virtual reality simulation and the real world will have less to do with the increasing fidelity of simulation than the decreasing perceptual abilities of us humans.
~ Douglas Rushkoff
Companies with new technologies are free to disrupt almost any industry they choose—journalism, television, music, manufacturing—so long as they don't disrupt the financial operating system churning beneath it all. Hell
~ Douglas Rushkoff
Keep the progress, but recover the lost values. Technically, then he's talking about renaissance: the rebirth of old ideas in a new framework.
~ Douglas Rushkoff
The folks contributing their automobiles and driving labor to Uber, or their property and hosting to Airbnb, make less than minimum-wage employees and don't own a piece of the company even though they constitute the infrastructure. Only money talks.
~ Douglas Rushkoff
We can be fully human without being in complete control of our world.
~ Douglas Rushkoff
We are caught in a growth trap. This is the problem with no name or face, the frustration so many feel. It is the logic driving the jobless recovery, the low-wage gig economy, the ruthlessness of Uber, and the privacy invasions of Facebook.
~ Douglas Rushkoff
I'm not a communist, just a media theorist.
~ Douglas Rushkoff
Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.
~ Douglas Rushkoff
The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.
~ Douglas Rushkoff
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.
~ Douglas Rushkoff
Everything we do in the digital realm - from surfing the Web to sending an e-mail to conducting a credit card transaction to, yes, making a phone call - creates a data trail. And if that trail exists, chances are someone is using it - or will be soon enough.
~ Douglas Rushkoff
Digital time does not flow; it flicks. Like any binary, discrete decision, it is either here or there. In contrast to our experience of the passing of time, digital time is always in the now, or in no time. It is still. Poised.
~ Douglas Rushkoff
One argument against open systems is that they become open to everything, good and bad. Like a Richard Meier skyscraper, the anal retentive, Bauhaus elegance of the Mac does prevent the loose ends and confusion of a less sterile environment. But it also prevents fertility. Apple's development must come from within.
~ Douglas Rushkoff
Technology has moved away from sharing and toward ownership. This suits software and hardware companies just fine: They create new, bloated programs that require more disk space and processing power. We buy bigger, faster computers, which then require more complex operating systems, and so on.
~ Douglas Rushkoff
Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
~ Douglas Rushkoff