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Quotes from Douglas Rushkoff

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.
~ Douglas Rushkoff
New technologies are wreaking havoc on employment figures - from EZpasses ousting toll collectors to Google-controlled self-driving automobiles rendering taxicab drivers obsolete.
~ Douglas Rushkoff
Digiphrenia"—the way our media and technologies encourage us to be in more than one place at the same time.
~ Douglas Rushkoff
When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time.
~ Douglas Rushkoff
The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence.
~ Douglas Rushkoff
New content online no longer requires new stories or information, just new ways of linking things to other things. Or as the social networks might put it to you, 'Jane is now friends with Tom.' The connection has been made; the picture is getting more complete.
~ Douglas Rushkoff
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
~ Douglas Rushkoff
Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations.
~ Douglas Rushkoff
As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior.
~ Douglas Rushkoff
Jobs, as such, are a relatively new concept. People may have always worked, but until the advent of the corporation in the early Renaissance, most people just worked for themselves. They made shoes, plucked chickens, or created value in some way for other people, who then traded or paid for those goods and services.
~ Douglas Rushkoff
The industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee.
~ Douglas Rushkoff
People are seduced by signals from the world, but that is manipulation, not reality. Computers have learned more about us than we've learned about them.
~ Douglas Rushkoff
Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there.
~ Douglas Rushkoff
I think there can be a positive sort of futurism even in a presentist society. But I think it's a kind of futurism that envisions augmenting human ability and intellect rather than creating some artificial machine intelligence that displaces us.
~ Douglas Rushkoff
As a digital technology writer, I have had more than one former student and colleague tell me about digital switchers they have serviced through which calls and data are diverted to government servers or the big data algorithms they've written to be used on our e-mails by intelligence agencies.
~ Douglas Rushkoff
By turning every Yahoo search box into a Bing box, Microsoft may have bought itself the exposure it needs to be the next Google.
~ Douglas Rushkoff
Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.
~ Douglas Rushkoff
A currency designed for long-term storage and investment doesn't do so well at encouraging transactions and exchange in the moment.
~ Douglas Rushkoff
The horrible truth is we are linear beings; we can't multitask, and we shouldn't keep interrupting important connections to each other with the latest message coming in.
~ Douglas Rushkoff
Beyond the hype, style, and speculation, the truth is that the iPad is really just another tablet device. A really big PDA, where a touchscreen does what a laptop's keyboard used to do.
~ Douglas Rushkoff
What's it like to envision the ten-thousand-year environmental impact of tossing a plastic bottle into the trash bin, all in the single second it takes to actually toss it? Or the ten-thousand-year history of the fossil fuel being burned to drive to work or iron a shirt? It may be environmentally progressive, but it's not altogether pleasant.
~ Douglas Rushkoff
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
~ Douglas Rushkoff
The early cyberpunk idea was that networked computers would let us do our work at home, as freelancers, and then transact directly with peers over networks. Digital technology would create tremendous slack, allow us to apply its asynchronous, decentralized qualities to our own work and lives.
~ Douglas Rushkoff
Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'
~ Douglas Rushkoff