Quotes from Richard Edelman

We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.

We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.

The tech industry should make bold commitments to address pressing societal issues.

I think we have moved from a shareholder society to a stakeholder society, and that has massive implications.

In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons.

We do everything from community management to specific marketing promotions.

I want Edelman to remain a family business.

I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.

I love playing tennis. I am an exercise freak.

More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.

We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it is now the deciding factor in whether a society can function.

Money is flowing out of traditional advertising into experiential, social, and sports.

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

I wake up every day, and the family fortune is on the line, and that's a good thing.

We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.

In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over.

We like being private because when there is a downturn, as in 2001 and 2008, we do not reduce people. Also, we have flat decision-making. It's quick. We don't have to meet quarterly numbers, and it's all about excellence of work for the client.

Israeli ingenuity was never more evident than in the Ayalon bullet factory built during the British occupation of Palestine. It was constructed underneath an urban kibbutz. The workers had a bakery and laundry which provided constant clatter to disguise the work carried on below ground.

The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.

The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.

I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year.

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life.