Quotes from Richard Edelman

Talking points are a core set of messages an executive or politician utilizes in communicating with stakeholders. It's a term of art for having an outline of your remarks.

Be smart about selecting your micro niches for communicating in the blogosphere.

When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.

There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and unify his base of supporters.

We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.

The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win.

We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.

The question for every Olympics is whether the giant investment will pay off in the future.

We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.

It's urgent that companies tell their own stories on digital platforms.

Institutions are better served by going direct to end users, establishing a channel for direct dialogue and feedback. It is a world of many to one, not one to many.

Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by the users. That's not sufficient because it leaves out what is possible for employees to talk, for R&D to talk, or the CEO to talk.

Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.

We can't, nor should we try, to influence who our employees vote for, but facilitating their involvement in civic action is better for business, better for our people, and better for our government institutions.

As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.

Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.

I take the subway to work. I fly coach back and forth to Chicago.

My daughters will succeed me as owners of the firm.

I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George McGovern. Finally, I could participate. There was so much at stake.

We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.

Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.

The number one way to get trust back is to pay your employees well and get them to speak well about the company.

Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.