Quotes from Kevin Systrom

It's wonderful when you pair entrepreneurs together because they can share experiences and in some ways push each other to build better products going forward.

I actually think some of my best moments in life have been while I was with people from Instagram - whether it's super late nights getting a release out or being able to travel to places I'd never visited and meeting some of the most interesting people I've ever met.

Instagram is a media company. I think we're about visual media.

'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.

There's a natural set of constraints with mobile phones that force you to be a better photographer by acknowledging and observing the world around you.

The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.

A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page.

Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public.

I own a Canon 20D, though I don't remember the last time I used it. Ever since the iPhone 4, I've been completely absorbed in taking photos from my mobile phone.

Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'.

Our goal is to allow people to use whatever app they want to get photos into 'Instagram'.

I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.

Focusing on one thing and doing it really, really well can get you very far.

Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network.

On average, people miss about 70 percent of the posts in their 'Instagram' feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.

I care deeply about craft: the quality of how something is made and the experience it enables.

I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.

A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans.

Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.

Do what you love, and do it well - that's much more meaningful than any metric.

'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.

If you focus on producing a great experience for anyone, that's how you get big.