Quotes from Tom Peters

Your calendar never lies. All we have is our time. The way we spend our time is our priorities, is our strategy. Your calendar knows what you really care about. Do you?

If you love your company and love what you do, you will serve your customers better-period!

To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.

Remember my mantra: distinct... or extinct.

TRUST, not technology, is the issue of the decade.

I had no idea what I was doing when I wrote 'Search.' There was no carefully designed work plan. There was no theory that I was out to prove.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

My problem is not that I see all 17 sides of any issue, but I'm equally passionate about all 17 sides simultaneously.

Design is so critical it should be on the agenda of every meeting in every single department.

Everyone has a chance to learn, improve, and build up their skills.

We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo... excellent companies provide two things simultaneously: tough environments and very supportive environments.

One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.

Mittelstand companies are incredibly focused and almost always family-run. The young men and women go through the apprenticeship system and learn that the goal is excellence.

The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.

Who comes first? Don't be silly, says King Hal; it's employees. That is - and this dear Watson, is elementary - if you genuinely want to put customers first, you must put employees more first.

I know it sounds crazy, but you've got to let what you're going to do find you, rather than you pursuing it.

If you really want to kill morale, have layoffs every two months for the next two years.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

You will be remembered, in the long haul, for the quality of your work, not the quantity of your work. No one evaluates Picasso based on the number of paintings he churned out.

The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.

Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch.

I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.

We are no doubt in the Great Age of the Brand.

The best leaders... almost without exception and at every level, are master users of stories and symbols.