Quotes from Ekta Kapoor

When I had introduced 'Kandy Floss,' I was a bundle of nerves... I had done a non-fiction programme before - 'Kosmiic Chat' with Sunita Menon. But this one I was really scared of.

There's no certain type of cinema, but there's a certain type of promise every film comes with. The agenda is to keep an eye on quality and live up to that promise.

I started working at a time when most of my friends were still figuring their lives out.

I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story.

In films, I do programming I can never do in television. I have fun. Both mediums are content-led, but they are so diverse in their psychology that they cannot have a meeting point.

Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.

The people in Kolkata are very different. They don't wish to be super rich but give more importance to education than anything else. They are very innocent at heart, and one can sense a lot of purity in them.

I'm in competition only with myself, and I always want to push the envelope.

Very few know that I was a complete wild child.

I love 'Koi Aane Ko Hai.' It is my favourite show because I believe in this genre.

I cannot stop gushing over the reviews that 'The Dirty Picture' has garnered. I'm glad that people are loving it.

I knew I wanted to make good television, create content that's massy, and provide programming that would invite families to come together and witness these 'reel' lives.

I can't create magic, where all my serials will have the highest ratings.

People have always wondered if I'm trying to push the envelope when it comes to my cinema - they keep questioning the visual graphics and the controversial content.

You have to show up when your show fails - or it succeeds. When you are enjoying the glory of success, you have to show up and still work hard because it may not last. You have to do your job with the same sincerity when you started and till you can actually do it with passion.

I don't want to be sitting and pondering over how many stars my film will get. It's rubbish! I make films that I like - some get really appreciated, and some don't. Till now, luckily, they have done well, but I can't become a slave to that. And I won't - never!

I've always said time and time again that I hate anything conventional.

Balaji has always had great market presence, be it in film or television - everyone was talking about the titles, about what happened on the sets, even the most bizarre and outrageous things are out there to be judged by audiences who inevitably decide to come to the theatres to watch our film.

Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

It is very difficult for an actor to replace another actor who has already created an image.

I feel whenever my shows are too hyped, they usually don't work.

Television is about identifying with the characters.

Passion keeps me going. I love my work. The need to come back, no matter what, and my passion towards my work keeps me going.