Quotes from Ekta Kapoor

I have always wanted to outdo myself, be it films or shows.

I've always had this fear in me. What would life be like if I wasn't Number 1 on television? But I've learnt to overcome that fear.

We have to stop using words like 'that time of the month' or other such variations. Say it: I have my periods. There is nothing to be shy or embarrassed about.

People are always trying to figure me out, given the varied nature of my films and shows.

There will always be some films that the audience would like and some that they don't. But if I start becoming a slave to appreciation, I will be subjecting myself and my talent to one particular type of taste. I don't want to do that.

I love telling stories, I love entertaining, and I love my job.

I believe that change is the essence of life.

I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it.

I have realized that the taste of the viewer can constantly change. So you need to sniff out the need for change. Constantly restructuring your own business to cater to changing taste is imperative.

My creative team filters the scripts before they reach me and a few others. We evaluate them, ponder over the budget, and think of various possibilities to get the viewer excited.

To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.

I've grown up watching 'Mawaali,' 'Himmatwalla,' and my love for masala movies started from there, and ever since, there's no looking back.

Through these years, I have attempted to create magical moments between my characters because, be it television or films, life is about the moments we create while living through it.