Quotes from Philip Kotler

Random conversations about brands are now more credible than targeted advertising campaigns. Social circles have become the main source of influence, overtaking external marketing communications and even personal preference. Customers tend to follow the lead of their peers when deciding which brand to choose. It is as if customers were protecting themselves from false brand claims and campaign trickeries by using their social circles to build a fortress.

In making purchase decisions, customers are essentially influenced by three factors. First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family. Third, they also have personal knowledge and an attitude about certain brands based on past experiences.

promoters, who recommend the brand; passives, who are neutral; and detractors, who are unlikely to recommend the brand. The Net Promoter Score is measured by the percentage of promoters subtracted from the percentage of detractors. The key argument is that the ill effect of negative word of mouth reduces the good effect of positive word of mouth.

In the internet world, we know the f-factors: followers, fans, and friends.

The value decade is upon us. If you can't sell a top-quality product at the world's lowest price, you're going to be out of the game . . . the best way to hold your customers is to constantly figure out how to give them more for less.—Jack Welch, Chairman, General Electric

There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what's happened.—Anonymous

This is the portrait of the future customers—connected yet distracted. A survey by the National Center for Biotechnological Information shows that the average human attention span has dropped from 12 seconds in 2000 to 8 seconds in 2013. This can be attributed to the massive and overwhelming volume of messages that constantly bombard our connected mobile devices and demand instant attention.

Marketing 5.0, by definition, is the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.

Thus, they do not need to understand the statistical and mathematical models in depth. However, marketers need to understand the fundamental ideas behind a predictive model so that they can guide the technical teams to select data to use and which patterns to find.

I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies.

En el proceso de decisión de compra hay tres factores esenciales que influyen en los consumidores: en primer lugar, la comunicación de marketing de las empresas en diversos medios, como los anuncios de televisión, la publicidad impresa o las relaciones públicas; en segundo lugar, las opiniones de sus amigos y familiares, y en tercer lugar, su conocimiento previo y su actitud personal hacia ciertas marcas por sus experiencias pasadas.

Ng??i ta th??ng có ?o t??ng r?ng có th? công nghi?p hóa má»™t qu?c gia b?ng cách xây dá»±ng các nhà. Không ph?i. B?n công nghi?p hoá b?ng cách xây dá»±ng các th? tr??ng.

Ng??i ta th??ng có ?o t??ng r?ng có th? công nghi?p hóa má»™t qu?c gia b?ng cách xây dá»±ng các nhà máy. Không ph?i. B?n công nghi?p hoá b?ng cách xây dá»±ng các th? tr??ng.

Where is personal selling? Isn't the sales force of key importance in business marketing?

We agree that technology should be leveraged for the good of humanity.

Business, investor, and consumer confidence is shaken and the contraction phase begins.

The concepts in Marketing 5.0 are, thus, tools-agnostic. Companies can implement the methods with any supporting hardware and software available in the market. The key is that those companies must have marketers who understand how to design a strategy that applies the right technology for various marketing use cases.

The next tech is applied to help marketers to create, communicate, deliver, and enhance value across the customer journey. The objective is to create a new customer experience (CX) that is frictionless and compelling

CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.

Marketing is becoming a battle based on information than on sales power.

Good companies will meet needs; great companies will create markets.

Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.

We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.

Watch the product life cycle; but more important, watch the market life cycle.