Quotes from Philip Kotler

Every business is a service business. Does your service put a smile on the customer's face?

Every company should work hard to obsolete its own product line - before its competitors do.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Authentic marketing is not the art of selling what you make but knowing what to make!

The best way to hold customers is to constantly figure out how to give them more for less.

Your company does not belong inmarkets where it cannot be the best.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

The future isn't ahead of us. It has already happened.