Quotes from Simon Sinek

When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders.

Trust is built on telling the truth, not telling people what they want to hear.

Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.

Quality effective leaders have the confidence to trust others to try, succeed, and sometimes to fail.

When we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.

It is better to disappoint people with the truth than to appease them with a lie.

[Martin Luther King, Jr.] gave the 'I have a dream' speech, not the 'I have a plan' speech.

If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood and sweat and tears.

People don't buy what you do; people buy why you do it.

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.

Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams?

Customers will never love a company until its employees love it first.

To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.

Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.

There's nothing efficient about innovation.

Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.

Great leaders state out loud what they intend to do and in doing so, they get things done.

The best ideas are the honest ones. Ones born out of personal experience. Ones that originated to help a few but ended up helping many.

When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp.

The trick to balance is to not make sacrificing important things become the norm.

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.

Achievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of Why we want it.

The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.

It's important to slow down, every now and then, for no other reason than to call someone to say 'Hi.' It doesn't have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.