Quotes from Simon Sinek

I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.

I love science fiction - always have.

At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human.

There is a difference between listening and waiting for your turn to speak.

Vision is a destination - a fixed point to which we focus all effort. Strategy is a route - an adaptable path to get us where we want to go.

Followers want to be taken care of. Leaders want to take care of others. We can all be leaders.

Before we can build the world we want to live in, we have to imagine it.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

Nike doesn't want to make products for everyone - they want to make products for champions.

Those who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.

A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.

Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.

We must be clear about where we're going if we want anyone to help us get there.

Leaders don't convince people to follow them. Leaders walk forward alone and those who want to go down their path decide to follow.

Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.

If somebody wants to learn their why, either you help them or send them over to their course. All of this stuff helps.

There is no decision that we can make that doesn't come with some sort of balance or sacrifice.

If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do.

There are two types of claims: those based on hard numbers and those based on slippery numbers.

Knowledge is understanding based on what has been studied and learned. Wisdom is understanding based on what has been felt and experienced.

To spend more money, you have to have more money, but time is fixed and we all have the same amount to spare. How we choose to spend it can make a significant difference on the impact we have in our careers or in the world.

Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand.

Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.

Leadership is not about the next election, it's about the next generation.