Quotes from Giorgio Armani

In the fashion world, you have to make clothes to sell. You have to make clothes for the press. You have to make clothes for yourself. What I mean is, everything is an obligation. But a writer? A pure artist? Maybe he doesn't make one lira - but he does what he wants.

My work has taught me to pay great respects towards human beings.

Anyhow, even though I have this home theater, I love going out to the movies. Movies are meant to be experienced together.

I have never had anything to do with the kind of fashion that is influenced by the press or identified with the spirit of the season. My clients come for me; they come back each season for my spirit. That's the reality.

Without insecurities, I think one becomes a little bit of an idiot.

The more successful I become, the more I want to remain like me, with my defects and insecurities.

I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years.

China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.

Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe.

I prefer being around young people. I don't like situations from the past, definitely no nostalgia. I prefer to think of doing everything new with a different generation that has a different mentality.

I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age.

I've tried to find a new elegance. It's not easy because people want to be shocked. They want explosive fashion. But explosions don't last, they disappear immediately and leave nothing but ashes.

I must always try to do better because perfectionism, and the need to always have new goals and achieve them, is a state of mind that brings profound meaning to life.

I started to take care of my body after I turned 50. I never liked how I looked physically because I was too cute, short, with coloring only on my cheeks, the perfect little nose, and then the blue eyes. I was a hit with girls, who told me it was like I was in Technicolor.

I find that fashion recently has been a little too hasty. Often times, it's put together quickly to catch the attention of the media, and I didn't want to do that.

War taught me that not everything is glamorous.

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.

During a fashion show, I want the clothes to speak. The effort I put into my work must be respected.

Never in my wildest dreams did I entertain the idea that I would become a fashion designer.

I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best.

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.

I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness.

I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around.

My well-known aesthetic sense, which is so obvious and personal, spontaneously spurs me to challenge myself with different disciplines.