Quotes from Giorgio Armani

My philosophy has always been to help women and men feel comfortable and confident through the clothes they wear.

Of course sportsmen and women are not only great role models, they are great fashion models too, as they are at the peak of physical perfection.

My success was also owed to career women who maybe had big legs or ample thighs, who felt well-protected by my fluid clothing that hid their flaws.

I am happiest in public, working in my world. Then I can be the star. That I can do. When I am not working, I am more guarded, set apart. It's not my life, that. I like interactions, but interaction that is not forced.

You have to have doubts. I have collaborators I work with. I listen and then I decide. That's how it works.

I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated to account for things, and to show what the business is doing.

My relationship with Paris began when I was working for Cerruti in the mid-1960s. When there was an important event in his store, Nino Cerruti very kindly took me with him. I was fascinated, and the city made a big impression on me.

All my work at Armani is based primarily on my personal vision of style, and while I differentiate between the look and mood of my various labels, I am never overly concerned with being 'on trend.'

Today we no longer live in a way that is constrained by simple working or leisure environments - we travel, we work on laptops in coffee shops, we go out to dinner straight from work.

I've always worked. I have always been too responsible. But I don't know how to live any other way. I think that this discipline was also demanded of me by my work.

I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence.

The difference between style and fashion is quality.

The essence of style is a simple way of saying something complex.

It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity.

I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness.

I like to think that when an athlete wears Armani, it makes him or her feel confident, and as we all know, confidence is fundamental to winning in any competition.

The excitement does not change. After 40 years in the business, I still find the show to be a magical moment - the performance anxiety, the litmus test.

Marketing is not a nice word, but the world is about marketing now.