Quotes from James Cash Penney

Change is vital, improvement the logical form of change.

Salesmanship is limitless. Our very living is selling. We are all salespeople.

The best teamwork comes from men who are working independently toward one goal in unison.

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.

The art of effective listening is essential to clear communication, and clear communication is necessary to management success.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.

I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.

I believe in trusting men, not only once but twice - in giving a failure another chance.

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

The Golden Rule finds no limit of application in business.

Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

Change is vital, improvement the logical form of change.

The greatest teacher I know is the job itself.

Success cannot come from standstill men. Methods change and men must change with them.

Success will always be measured by the extent to which we serve the buying public.

No matter what his position or experience in life, there is in everyone more latent than developed ability far more unused than used power.

Men are not great or small because of their material possessions. They are great or small because of what they are.

Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply

No business can succeed in any great degree without being properly organized.

Honor bespeaks worth Confidence begets trust.

As a rule, we find what we look for; we achieve what we get ready for.