Quotes from James Cash Penney

The Golden Rule finds no limit of application in business.

Theory is splendid but until put into practice, it is valueless.

Business is no longer a matter of profits alone. Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.

The well-satisfied customer will bring the repeat sale that counts.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.