Quotes from Seth Godin

My friend didn't understand what it means to be in the world, to be present and aware.

The levers are here. The proof is here. The power is here. The only thing holding you back is your own fear. Not easy to admit, but essential to understand.

Leadership, on the other hand, is about creating change that you believe in.

Leaders have followers. Managers have employees. Managers make widgets. Leaders make change.

What we choose to market is up to us. If the change you seek to make can't be talked about, perhaps you should find a different change worth making.

The job is not the work.

It's Good to Be King In fact, in a stable world, it's great to be king. Lots of perks. Not a lot of hassles. Kings have always worked to maintain stability because that's the best way to stay king.

El cambio no se realiza pidiendo permiso. El cambio se hace pidiendo disculpas después.

Here's the truth that you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map.

En el mercado de Pike Place, en Seattle, todavía se puede visitar el primer Starbucks. Pero es un poco raro, no parece un Starbucks. El logo es diferente, y la distribución también.

Los líderes son vulnerables, no controladores, y nos llevan a un lugar nuevo, no a la seguridad barata, rápida y sumisa.

It's easy to get confused in our quest to build something that matters.

Corporations are traditionally built around the CEO, with all his perks and power. The closer you get to being king/CEO, the more influence and power you have. The goal of the corporation is to enrich the king and to keep him in power. And then, recently, something happened.

lifehacker.com

headliners.

While it's calming to be reassured, it never lasts. As soon as we hear the words, the feeling begins to fade away. There's never enough reassurance to make up for a lack of commitment to the practice. We have no choice other than to trust ourselves enough to lead the way.

At the heart of the exclusive organization is a simple truth: every member is "people like us." Sign up for that and you gain status. Walk away and you lose it.

In order to change a culture, we begin with an exclusive cohort. That's where we can offer the most tension and create the most useful connections.

Here's the thing: the book that will most change your life is the book you write.

Marketing changed everything. Marketing created leverage. Marketing certainly changed the status quo. Most of all, marketing freed and energized the tribe.

In a free market, we reward the exceptional. In school, we tell kids that once something gets too hard, move on and focus on the next thing. The low-hanging fruit is there to be taken; no sense wasting time climbing the tree.

The best way to overcome your fear of creativity, brainstorming, intelligent risk-taking, or navigating a tricky situation might be to sprint.

Hay dos errores que podemos cometer en el camino hacia la verdad.   No recorrer todo el camino, y no empezar.»   Siddha¯rta Gautama

So now, having learned from machines, organizations are applying the same logic to people. Letting people in the organization use their best judgment turns out to be faster and cheaper—but only if you hire the right people and reward them for having the right attitude.