Quotes from Seth Godin

Religion is just a set of invented protocols, rules to live by (for now). Heretics challenge a given religion, but do it from a very strong foundation of faith. In order to lead, you must challenge the status quo of the religion you're living under.

If there wasn't a Dip, there'd be no scarcity.

Status is our position in the hierarchy. It's also our perception of that position. Status protects us. Status helps us get what we want. Status gives us the leverage to make change happen. Status is a place to hide. Status can be a gift or a burden. Status creates a narrative that changes our perceived options, alters our choices, and undermines (or supports) our future. And the desire to change our status, or to protect it, drives almost everything we do.

Talent is something we're born with: it's in our DNA, a magical alignment of gifts. But skill? Skill is earned. It's learned and practiced and hard-won. It's insulting to call a professional talented. She's skilled, first and foremost. Many people have talent, but only a few care enough to show up fully, to earn their skill. Skill is rarer than talent. Skill is earned. Skill is available to anyone who cares enough.

If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you've done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes.

While one nonprofit runs from grant maker to grant maker seeking funds for this project or that one, a successful nonprofit sticks with a consistent theme, showing up, paying its dues, focusing on just a few foundations until the money comes through.

Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the

If you quit right in the middle of building that frequency, it's no wonder you never got a chance to earn the trust.

Time to get off the social media merry-go-round that goes faster and faster but never gets anywhere.

If you can't fail, it doesn't count.

The Dip is the set of artificial screens set up to keep people like you out. If you took organic chemistry in college, you've experienced the Dip. Academia doesn't want too many unmotivated people to attempt medical school, so they set up a screen.

I'd divide the modern business plan into five sections: Truth Assertions Alternatives People Money

If we can measure it, we can do it faster. If we can put it in a manual, we can outsource it. If we can outsource it, we can get it cheaper.

You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you're a marketer.

It's fine to experience regret when we abandon a sunk cost. It's a mistake to stick with one simply because we can't bear the regret.

Just as no one needs a drill bit, no one needs a real estate broker. What they need and want is how it makes them feel to get what a broker can get them.

Humans are lonely, and they want to be seen and known.

el coste de equivocarse es inferior al coste de no hacer nada.

Great bosses and world-class organizations hire motivated people, set high expectations, and give their people room to become remarkable. The

You don't have enough time to be both unhappy and mediocre. It's not just pointless, it's painful. Instead of wondering when your next vacation is, maybe you ought to set up a life you don't need to escape from.

Everyone always acts in accordance with their internal narratives. You can't get someone to do something that they don't want to do, and most of the time, what people want to do is take action (or not take action) that reinforces their internal narratives.

Thomas Hawk is the most successful digital photographer in the world. He has taken tens of thousands of pictures, on his way to his goal of taking a million in his lifetime. The

This is what tension feels like. The tension of being left behind.

In many interactions, people seek to change their relative status—either to adjust themselves up in comparison to their peers, or to seek safety by giving up and moving down.