Quotes from Miuccia Prada

My parents were truly severe.

I always wanted to be different. I always wanted to be first.

I wanted to try to push some freedom into the men's clothes.

If you ask, do you like strong men or weak men, I'd say, I like who I like.

You cannot do something just for the money. You have to do things you believe in and eventually you will make money.

The only way to do something in depth is to work hard. The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.

It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.

My idea is always to avoid nostalgia.

I always believe in doing new things and using new materials that I have never used or that I didn't like for a long time.

In Europe the world of fashion is too conservative, very eighties.

The power of the media is really the only new issue in the last 50 years, probably.

Daring to wear something different takes effort.

I hate the idea that you shouldn't wear something just because you're a certain age.

I don't believe that anyone is not bothered by critics. I think that everybody cares.

I just hate talking about myself.

It's still feminine, but not in a romantic way. It's all about masculine and feminine, and being strong.

I have to say that my husband and my children are so tough, there really is no space for pretension.

The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.

Women often don't want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don't know the answer.

Fashion fosters cliches of beauty, but I want to tear them apart.

Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?

The process of a date, I think, is terrible. Horrible. Because everything is banal and predicted.

One's life and passion may be elsewhere, but New York is where you prove if what you think in theory makes sense in life.

My family was too serious. They didn't take care of me - it was a very serious and severe life. Not severe in a bad way; just boring - like totally neutral. I felt no emotion.