Quotes from Tim Harford

I am aiming my books at anybody with no economics background.

People today don't become economists to make the world a better place.

In certain businesses, I would say 10 failures to one success is a perfectly acceptable ratio. Because the failures die pretty quickly, they're not that expensive, and the successes can be really huge.

How did the economy produce all these amazing things that we have around us - computers and cell phones and so on? There were a bunch of ideas, and the good ones grew and prospered. And the bad ones were pretty ruthlessly weeded out.

Success Comes Through Rapidly Fixing our Mistakes Rather than Getting Things Right the First Time.

It's difficult because we tend to overrate the pain of failure. We fear it too much. That's research that emerges from psychology. We think it's going to be worse than it really is. And, I think, as we get a bit older, really after we leave school or college, we quickly stop experimenting.

Cory Doctorow should be too busy for lunch. He's co-editor of, and a prolific contributor to, one of the most influential blogs in the world, Boing Boing. Over the past decade the Canadian-born writer has published 16 books, mostly science fiction novels. He campaigns vigorously on the politics of the digital age.

There is much more to life than what gets measured in accounts. Even economists know that.

I don't think Brian Cox does 'The Wonders of the Solar System' because he believes the world would be a better place if people understood about the rings of Saturn; I just think he finds physics extremely interesting. It brings him joy, and he wants to spread the love. I feel the same about economics.

If the whole process of learning from failure means discarding stuff that's not working, but in fact, our natural reaction is to keep going, to throw more money behind it, to throw more emotional energy behind it... that's a real problem.

The supermarket chain Whole Foods has quite a radical employee empowerment program, where employees get to decide whether another employee can work in their team or not. If they think this person's a slacker, doesn't have good ideas, they can vote and say, no, we don't want this person to be working with us on the vegetable aisle.

Love may be boundless and abundant, but time isn't. Time is finite.

Funnily enough, the Federal Reserve produced comics about monetary policy, and there is a good comic book guide to microeconomics and macroeconomics out there. But it is not really appropriate for younger readers; it is really aimed at economics students.

Our society is intertwined with the economy that we've built, which is a fantastically complex system. I hope that my writing about it might do some good, but that's not why I do it.

Economists have allowed themselves to walk into a trap where we say we can forecast, but no serious economist thinks we can.

I never understand why 'economist makes forecast' is ever a headline. Whether the economist in question is from the International Monetary Fund, a City forecasting group or the Treasury - a forecast is still not news.

Failure's inevitable. It happens all the time in a complex economy. And how did the economy produce all these amazing things that we have around us, computers and cell phones and so on? Well, the process was trial and error. There were a bunch of ideas, and the good ones grew and prospered, and the bad ones were pretty ruthlessly weeded out.

In 1770, for instance, a famine in Bengal clobbered the company's revenue. British legislators saved it from bankruptcy by exempting it from tariffs on tea exports to the American colonies. Which was, perhaps, shortsighted on their part: it eventually led to the Boston Tea Party, and the American Declaration of Independence.7 You could say the United States owes its existence to excessive corporate influence on politicians.

Palchinsky principles': first, seek out new ideas and try new things; second, when trying something new, do it on a scale where failure is survivable; third, seek out feedback and learn from your mistakes as you go along. The

Here's the thing about failure in innovation: it's a price worth paying. We

Reading accounts is dull; economic detective work is the easy way to get to the same conclusion.

By charging wildly different prices for products that have largely the same cost, Starbucks is able to smoke out customers who are less sensitive about the price. Starbucks doesn't have a way to identify lavish customers perfectly, so it invites them to hang themselves with a choice of luxurious ropes.

It may be satisfying to castigate the likes of Geithner and the heads of Lehman Brothers and AIG, but safety experts like Perrow know it is far more productive to design better systems than to hope for better people.

Whatever we're trying to understand about the world, each other, and ourselves, we won't get far without statistics – any more than we can hope to examine bones without an X-ray, bacteria without a microscope, or the heavens without a telescope.