Quotes from Steve Jobs

I'm as proud of what we don't do as I am of what we do.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.

I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.

First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

Unfortunately, people are not rebelling against Microsoft. They don't know any better.

Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.

Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.

Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.

After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

We're just enthusiastic about what we do.

For most of my life, I've felt that there must be more to our existence than meets the eye. This is who I am, and you can't expect me to be someone I'm not.

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.

I have enough to last for the rest of my life.

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.

All the work I've done in my life will be obsolete by the time I'm fifty.

Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.