Quotes from Steve Jobs

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.

I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

Everything is important- that success is in the details.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.

Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.

Do you want to sell sugar water all your life, or do you want to come with me and change the world?

Sometimes life hits you like a brick in the face. Don't give up.

Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

When you have feelings like sadness or anger about your cancer or your plight, to mask them is to lead an artificial life.

Probably death is the best invention of life.

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.

I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.