Quotes from Donald Miller

Meaning is not an idea to be agreed with. It is a feeling you get when you live as a hero on a mission. And it cannot be experienced without taking action and living into a story.

Name only one problem and make it the one the most people feel.

The Plan. The part where you reveal the path a customer must take to do business with you and solve their problem.         ââ'¬Â¢  The Explanatory Paragraph. A long-form BrandScript in which you invite your customers into a story. This is also where you will improve your SEO.

Make sure the problem you start with is a problem that your company can actually solve.

you start talking about the problems your customers face.

My only consolation was I wasn't alone. Most Americans aren't living very good stories. It's not our fault, I don't think. We are suckered into it. We are brainwashed, I think.

Identifying our customers' problems deepens their interest in the story we are telling.

I am quitting this thing, but not what you think. I am not going away. I will give you this, my love, and I will not bargain or barter any longer. I will love you, as sure as He has loved

Think about how you are different than your competition.

The hero must want something that is difficult and perhaps even frightening to achieve.

The only reason our customers buy from us is because the external problem we solve is frustrating them in some way. If we can identify that frustration, put it into words, and offer to resolve it along with the original external problem, something special happens. We bond with our customers because we've positioned ourselves more deeply into their narrative.

Human beings collect physical, emotional, and social resources that help them survive in the world.

If you are a part of a crowded industry, talk about a problem your competition creates with their services. Use this space as a place to differentiate from the competition.

A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.

Every story is about somebody who is trying to solve a problem, so when we identify our customers' problems, they recognize us as a brand that understands them.

CUSTOMERS TRUST A GUIDE WHO HAS A PLAN.

It is always the simple things that change our lives. And these things never happen when you are looking for them to happen.

The point is this: if you don't tell somebody how you can help them survive, they will set you aside—or worse, discard you.

The Video (optional). A video in which you reiterate much of what was on the website in more dynamic form.         ââ'¬Â¢  Price Choices (optional): The divisions of your company or your list of products.         ââ'¬Â¢  Junk Drawer. The most important part of your website, because it's where you're going to list everything you previously thought was important.

Good Story Loves Contrast

If we want our customers' ears to perk up when we talk about our products and services, we should position those products and services as weapons they can use to defeat a villain. And the villain should be dastardly.

When the credits roll, we wonder what we did with our lives, and what was the meaning.

What customers are looking for, then, is a clear path we've laid out that takes away any confusion they might have about how to do business with us. The StoryBrand tool we will use to create this path is called the plan.

It's this contrast that keeps the audience on their toes and paying attention. It's as though the story works like this: Scene one (+): Our hero really wants something. Scene two (-): But the opportunity to get that something has been taken away. Scene three (+): An opportunity arises that might help the hero get what they want. Scene four (-): But that opportunity falls through.