Quotes from Donald Miller

The three levels of problems heroes (and customers) face are External Problems Internal Problems Philosophical Problems

if there's nothing at stake in whether or not I buy your product, I'm not going to buy your product. After all, why should I?

About the time I told God that He didn't exist, I was desperate for an identity.

Grace only sticks to our imperfections.

The three levels of problems heroes (and customers) face are External Problems Internal Problems Philosophical Problems In a story, a villain initiates an external problem that causes the character to experience an internal frustration that is, quite simply, philosophically wrong.

Advertisers personify the problems their customers face in order to capture their imagination and give their frustrations a focal point.

we are going to have to use words that pique our customers' curiosity.

We just raised the value of our product by more than 100 percent simply by using words. And words are free.

The first mistake brands make is they fail to focus on the aspects of their offer that will help people survive and thrive.

People don't buy products, vote for candidates, or join a movement because they are thinking rationally.

among the million things the brain is good at, the overriding function of the brain is to help an individual survive and thrive.

4 CREATE YOUR ONE-LINER

the point is this: to pique somebody's curiosity, you must associate your products with something that will help them survive.

STORYBRAND PRINCIPLE ONE: THE CUSTOMER IS THE HERO, NOT YOUR BRAND.

The purpose of an external problem in a story is to manifest an internal problem.

Television drives me crazy sometimes because everybody is so good-looking, and yet you walk through the aisles of the grocery stores, and nobody looks like that.

STORYBRAND PRINCIPLE TWO: COMPANIES TEND TO SELL SOLUTIONS TO EXTERNAL PROBLEMS, BUT CUSTOMERS BUY SOLUTIONS TO INTERNAL PROBLEMS.

La recompensa que obtienes al vivir una historia nunca es tan grande como te la habías imaginado y el trabajo es más duro de lo que creíste en un principio. Recuerda que el propósito de una historia nunca es el final, sino tu carácter que se moldea con el arduo trabajo que realizas en la parte del medio.

The ambitions we have will become the stories we live.

Tell Your Customer Everything They Get For some customers, the bottom line question

What is the chief source of conflict that your products and services defeat?

Be Specific. Be Visual. The biggest mistake people make when it comes to writing their value proposition is they aren't specific enough.

A big part of me needed something outside myself to tell me who I was. The thing that had been designed to tell me who I was was gone.

The problem is the "hook" of a story, and if we don't identify our customers' problems, the story we are telling will fall flat.