Quotes from Donald Miller

Stage 2: Enlightenment

Question 1: What Do You Offer?

You'll come home to a clean, fresh house that will make you feel like the queen's own cleaning staff has come through your house." Or "You'll be wearing the tux you got married in within a few weeks!" Can you see how this kind of language is more motivating than "Your house will be clean" or "You'll lose weight"?

This is the process by which your customer begins to trust you. If curiosity is what gets us to pay attention to a brand, enlightenment invites us into a relationship. I'm not talking

When creating their one-liners, many people fail to connect the problem and solution. They will say something like this: Many people struggle with fatigue in the middle of the day. Our patented vitamin formula was created by ten of the world's most recognized nutritionists .

What is the physical, tangible thing you are selling?

Once we understand our customers' problems, we'll have a better idea how to talk to them in such a way that they engage.

When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage our products and services.

In your one-liner, you simply want to state how you resolve the customer's problem. Let's try that again: Many people struggle with fatigue in the middle of the day. We've created a vitamin formula that gives you balanced energy from morning till night. .

financial advisory may offer "A path to a better future" without realizing that could be confused for a gym, a college, a church, or just about anything else.

By talking about the problems our customers face, we deepen their interest in everything we offer.

in a story, there are three levels of problems that work together to capture a reader's or a moviegoer's imagination.

It seems like, if you really knew the God who understands the physics of our existence, you would operate a little more cautiously, a little more compassionately, a little less like you are the center of the universe.

Don't use the header of your website to differentiate yourself from somebody else.

If you want customers to take the next step in a relationship with your brand, you need to enlighten them about how you can solve their problem and help them survive.

Here are five questions most likely to generate the best response for a customer testimonial: 1.?What was the problem you were having before you discovered our product? 2.?What did the frustration feel like as you tried to solve that problem? 3.?What was different about our product? 4.?Take us to the moment when you realized our product was actually working to solve your problem. 5.?Tell us what life looks like now that your problem is solved or being solved.

What is your product or service?         ââ'¬Â¢  Lawn care         ââ'¬Â¢  Coaching         ââ'¬Â¢  Copywriting         ââ'¬Â¢  Clothing         ââ'¬Â¢  Haircuts and color

mystorybrand.com

Remember, customers want to know where you can take them. Unless you identify something they want, it's doubtful they will listen.

The next time a potential customer had to suddenly leave town, they'd fondly remember her kennel and take their dog in for boarding.

In a story, a villain initiates an external problem that causes the character to experience an internal frustration that is, quite simply, philosophically wrong.

Because our brains don't need to know how many chairs there are in the room to survive, but knowing where the exits are would be helpful in case there was a fire.

All great stories are about survival—either physical, emotional, relational, or spiritual.

The most powerful tool any of us can use to magically open doors is a one-liner.