Quotes from Donald Miller

Never forget, we are not telling our story or even talking about our products. We are always inviting our customers on a journey in which their lives are made better through the use of our products.

If we want to connect with customers, we have to stop blasting them with noise.

This formula works because human beings experience three levels of problems in their everyday lives. They aren't just looking for a resolution to one level of problem; they're hoping for a resolution to all three.

Great testimonials give future customers the gift of going second.

StoryBrand we have a mantra: "If you confuse, you'll lose.

Starbucks was delivering more value than just coffee; they were delivering a sense of sophistication and enthusiasm about life. They

One of the things I admire most about John is his ability to hold compassion in one hand and justice in the other. He offers both liberally and yet they don't cancel each other out.

Two months after leaving Paris, Lafayette, began calling himself "general" and, rejecting his marquisate

The boy's mother said he was autistic and sometimes spaced out, staring at his hands, but because I didn't know what autism was, really, I figured he was more or less mesmerized by his existence. I was romanticizing the situation because the kid was probably distracting himself or daydreaming or something, but I thought maybe he was like Hamlet looking at his hands, thinking sincerely about what it means to have been born.

Now imagine a company that has created an automotive product allowing you to only change the oil in your car once every year. That would be a pretty amazing product. Let's say you can drive up to fifteen thousand miles between oil changes. Incredible. The problem is, nobody has heard of this company. A rookie mistake would be to "brand" the company rather than "market" the product.

Dentist's office: At Kid's Teeth, our fun and welcoming office puts kids at ease.

If a user lands on your site and wants to purchase your product or service, what is the next step you want them to take? Can they buy your product now? Do they need to be added to a wait list? Do they need to set up an appointment? Should they call? Register? Sign up? Donate?

If it was a good movie, the experience felt like somebody was resetting a compass in my brain so I could feel what was important in life and what wasn't.

They replaced the text on their main page with short and powerful copy: "Find the luxury and rest you've been looking for." That became the mantra for the entire staff. This phrase was posted on their office walls, and to this day you can stop any team member from the sous chef to the groundskeeper and they will tell you their customers are looking for two things: luxury and rest.

Nashville bike store: Nashville Bike Store will fit you with a Circuit E-bike.

The movies I like best are the slow literary movies that don't seem to be about anything and yet are about everything at the same time.

How long will we last if we keep talking about aspects of our products our customers don't care about?

La gente busca un guía que les ayude, y no otro héroe.

Marketing agency: At John Doe Marketing we'll build you an amazing website at an affordable price.

In this section of your website, you're going to clearly express empathy and demonstrate authority (or competency).

If we begin our day believing life is supposed to be easy, we will certainly have a terrible day. Life is not easy, nor was it ever supposed to be.

It's true that while ambition creates fear, it also creates the story.

I found myself wanting even better stories. And that's the thing you'll realize when you organize your life into the structure of story. You'll get a taste for one story and then want another, and then another, and the stories will build until you're living a kind of epic of risk and reward, and the whole thing will be molding you into the actual character whose roles you've been playing.

you have to ask the right questions—you need some raw materials to work with. The following questions will allow you to build a bank of compelling testimonials that work with nearly any customer quickly and easily.