Quotes from Donald Miller

A good story takes a series of random events and distills them into the essence of what really matters.

If they are confused about how our products can help them win, they will walk away without making a purchase.

comes from Hollywood. When a screenwriter writes a film, she must also write a one-sentence description of the screenplay that makes investors want to take a risk on the story. After that story is turned into a full-length feature, that same one-liner is used to get you to go see the film.

Calls to action like "Learn more," "Find out about us," "Curious?" or "Our Process" are weak and confusing.

On July 13, two days after Lafayette presented his Declaration, he was elected vice president of the National Assembly. No one else possessed the charisma of "the hero of two worlds.

Y una vez que sabes lo que se requiere para que la historia de tu vida sea mejor, no tienes opción. Rehusarte a vivir una mejor historia sería como decidirte a morir, a deambular por la vida adormecido hasta que te mueras, y no es natural que uno quiera morirse.

1.  Create a One-liner.

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As

Can your products be positioned as tools your customers can use to fight back against something that ought not be?

Customers Will Not Move Into a Fog

Step 3: Result

1.    A one-liner         2.    A website or landing page.         3.    A lead-generating PDF         4.    An email nurture campaign         5.    An email sales campaign

And stories are all about conflict.

STORYBRAND PRINCIPLE FOUR: CUSTOMERS TRUST A GUIDE WHO HAS A PLAN.

He even says resistance, a kind of feeling that comes against you when you point toward a distant horizon, is a sure sign that you are supposed to do the thing in the first place. The harder the resistance, the more important the task must be, Pressfield believes. If I learned anything from thinking about my father, it's that there is a force in the world that doesn't want us to live good stories.

Why do so many brands create noise rather than music? It's because they don't realize they are creating noise. They actually think people are interested in the random information they're doling out.

The other company's site wasn't nearly as beautiful, but it dared to be clear. "If you're worried about a presentation, we can help you hit a grand slam." The truth is I was worried, and they spoke to my internal fear.

Transformation is natural. None of us look the same as we did when we were babies, and when we are old, we'll look very different than we did when we were middle aged. Things that are healthy and alive change. The converse is also true: things that are dead do not change. A rock does not change because a rock is not alive.

fear isn't only a guide to keep us safe; it's also a manipulative emotion that can trick us into living a boring life. — Donald Miller, A Million Miles In a Thousand Years (? Thomas Nelson Inc; 33265th edition, January 1, 2009)

the final step is to turn around and invite happy customers to become evangelists for your brand.

Perhaps if we stop reducing the text to formulas for personal growth, we can read it as stories of imperfect humans having relations with a perfect God and come to understand the obvious message He is communicating to mankind.

The essence of branding is to create simple, relevant messages we can repeat over and over so that we "brand" ourselves into the public consciousness.

If we really want to satisfy our customers, we can offer much more than products or services; we can offer to resolve an external, internal, and philosophical problem whenever they engage our business.

A human brain is designed to experience pleasure when it understands something and fear or resistance when it doesn't.