Quotes from Donald Miller

Una historia, en dos palabras A esto se reducen, «en dos palabras», prácticamente todas las historias que oyes o ves: un PERSONAJE que quiere algo se encuentra con un PROBLEMA que le impide conseguirlo. En el momento de máxima desesperación, aparece un GUÍA en su vida que le da un PLAN y LE LANZA UN LLAMAMIENTO A ACTUAR. Esa acción contribuye a evitar que FRACASE y, de hecho, acaba culminando en un ÉXITO. Y eso es todo

Remember, the greatest enemy our business faces is the same enemy that good stories face: noise.

IF THE POINT of life is the same as the point of a story, the point of life is character transformation.

When looking for a guide, a hero trusts somebody who knows what they're doing. The guide doesn't have to be perfect, but the guide needs to have serious experience helping other heroes win the day.

He seemed to possess superhuman ability, dispersing many thousands in the square from time to time with a wave of his hand.

His conclusion was that the human body displayed physical evidence that we are not the same person we were when we were kids, or even a season before. He said we think we are the same person, but we aren't. "People get stuck, thinking they are one kind of person, but they aren't.

And I found myself wanting even better stories. And that's the thing you'll realize when you organize your life into the structure of story.

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

The key is to make your company's message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.

customers make buying decisions not based on what we say but on what they hear.

As customers view our websites, commercials, or e-mails, they simply want to check off a box in the back of their minds that gives them confidence in our ability to help them.

The first section of the website told our customers what their lives could look like if they purchased our product or service. Let's make the second section of our website speak to the current pain our customers are experiencing because they haven't bought our products yet.

we have to stop blasting them with noise.

In understanding how their customers wanted to feel, Starbucks took a product that Americans were used to paying fifty cents for (or drinking for almost free at home or at work) and were able to charge three or four dollars per cup. Starbucks customers are willing to pay more for their coffee because they sense greater value with each cup.

Companies tend to sell solutions to external problems, but people buy solutions to internal problems.

The point of a story is the character arc, the change.

A story doesn't really pick up until the hero needs to disarm a bomb, win someone's heart, defeat a villain, or fight for their emotional or physical survival.

Story is atomic. It is perpetual energy and can power a city. Story is the one thing that can hold a human being's attention for hours.

The only two motivations a hero has in a story are to escape something bad or experience something good.

The strongest character in a story isn't the hero, it's the guide. Yoda. Haymitch. It's the guide who gets the hero back on track. The guide gives the hero a plan and enough confidence to enter the fight. The guide has walked the path of the hero and has the advice and wisdom to get the hero through their troubles so they can beat the resistance.

fear isn't only a guide to keep us safe; it's also a manipulative emotion that can trick us into living a boring life.

Have a project to work on, some reason to get out of bed in the morning and preferably something that serves other people. 2. Have a redemptive perspective on life's challenges. That is, when something difficult happens, recognize the ways that difficulty also serves you. 3. Share your life with a person or people who love you unconditionally.

Shame, he said, caused me to hide. "And that," he said, "is a problem. Because the more we hide, the harder it is to be known. And we have to be known to connect.

neuroscientists claim the average human being spends more than 30 percent of their time daydreaming . . . unless they're reading, listening to, or watching a story unfold.