Quotes from Donald Miller

What steps do they need to take to do business with you? Spell out those steps, and it'll be as though you've paved a sidewalk through a field. More people will cross the field.

Then you will take your customer through the enlightenment phase by creating lead generators and nurture emails.

The philosophical problem in a story is about something even larger than the story itself. It's about the question why. Why does this story matter in the overall epic of humanity?

If step two in the plan is to "get a plan," will they stop wasting time, will they get your expert advice, with they have a clear path forward?

We don't bring up the negative stakes enough and so the story we're telling falls flat. Remember, if there are no stakes, there is no story.

Each step of the plan should have a few words that discuss the benefits for the customer.

The separation of truth from reason is a dangerous game. I think ideas have to sink very deeply into a person's soul, into their being, before they can effect change.

challenged with busy schedules

people hate losing $100 more than they like winning $100. This, of course, means loss aversion is a greater motivator of buying decisions than potential gains.

Finally, you ask them to make a commitment with a sales email sequence.

be weekly, meaningful workouts.

in certain situations, people are two to three times more motivated to make a change to avoid a loss than they are to achieve a gain.2

moms, success may involve a sense of health, well-being, or attractiveness.

When people meet your brand, it's as though they are meeting a person. They're wondering if the two of you will get along, whether you can help them live a better life, whether they want to associate their identity with your brand, and ultimately whether they can trust you.

Lafayette learned from Catherine: he would respect all people on merit and champion the oppressed.

When we don't want anything, or, perhaps, when we cannot exactly define what we want, we become characters in a story with no plot.

finished. If you aren't telling a good story, nobody thinks you died too soon; they just think you died. But my uncle died too soon.

If you want to know what a person's story is about, just ask them what they want.

There are many ideas within Christian spirituality that contradict the facts of reality as I understand them. A statement like this offends some Christians because they believe if aspects of their faith do not obey the facts of reality, they are not true. But I think there are all sorts of things our hearts believe that don't make any sense to our heads.

Story is the one thing that can hold a human being's attention for hours.

And that makes me wonder if what we really want from the formulas are the wishes, not God. It makes me wonder if what we really want is control, not a relationship.

The Explanatory Paragraph Is Where Your SEO Will Come From

the most common regret of the dying was this: they wish they'd had the courage to live a life true to themselves and not the life others expected of them.

Once your one-liner is refined, memorize it. Have your entire team memorize it.