Quotes from Donald Miller

What is it costing your clients to not do business with you?

What your customer really wants is to be invited into a story. And your explanatory paragraph is going to accomplish exactly that.

place. I wondered whether a person could plan a story for his life and live it intentionally.

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When you help your clients understand how much it is costing them to live without your products, the perceived value of those products increases.

You can call it God or a conscience, or you can dismiss it as that intuitive knowing we all have as human beings, as living storytellers; but there is a knowing I feel that guides me toward better stories, toward being a better character.

by helping them imagine what life can look like when they buy your products or services.

The text should be bold and the statement should be short. It should be easy to read and not buried under buttons and clutter.

If they see your brand as a trustworthy and reliable guide, they will likely engage.

For a long time, I thought I was good at relationships because I was charming.

If we've positioned ourselves as the guide, our customers are already in a relationship with us. But making a purchase isn't a characteristic of a casual relationship; it's a characteristic of a commitment.

How much is a confusing message costing you every day? How many customers are bouncing from your website? How many people are ignoring your brand? How many customers are you losing to the competition?

The strategy she recommends to her clients is simple: when giving a speech, position yourself as Yoda and your audience as Luke Skywalker

when we explain what we do using a tiny short story, people pay attention.

A person could read the Bible, not to become smart, but rather to feel that they are not alone, that somebody understands them and love them enough to speak to them, on purpose, in a way that makes a person feel human.

El cerebro no sabe cómo procesar la información. Cuanto más sencilla y previsible es la comunicación, más fácilmente la procesa el cerebro. Las historias ayudan porque una historia es un mecanismo de creación de sentido. En esencia, las fórmulas basadas en el concepto de historia lo que hacen es ordenarlo todo de manera que el cerebro no tenga que esforzarse para comprender lo que está pasando.»

I get this feeling sometimes that after the world ends, when God destroys all our buildings and our flags, we will wish we had seen everybody as equal, that we had eaten dinner with prostitutes, held them in our arms, opened up spare rooms for them, and loved them and learned from them.

In order to ease our customers' concerns, we need to place large stones in that creek. When we identify the stones our customers can step on to get across the creek, we remove much of the risk and increase their comfort level about doing business with us. It's as though we're saying, "First, step here. See, it's easy. Then step here, then here, and then you'll be on the other side, and your problem will be resolved.

You don't realize your story is changing you until you look back.

May we all be richly rewarded for putting our customers' stories above our own.

You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.

Andrew would say that dying for something is easy because it is associated with glory. Living for something, Andrew would say, is the hard thing. Living for something extends beyond fashion, glory, or recognition. We live for what we believe, Andrew would say.

The opening and closing of a story gap is a magnetic force that drives much of human behavior. Arousal is the opening of a story gap and sexual fulfillment brings its closing. Hunger is the opening of a story gap and a meal ushers its closing.

Where there's no story, there's no engagement.