Quotes from Donald Miller

focus on one simple desire and then, as you create campaigns for each division and maybe even each product, you can identify more things your customer wants in the subplots of your overall brand.

Almost all companies try to sell solutions to external problems, but as we unfold the StoryBrand Framework, you'll see why customers are much more motivated to resolve their inner frustrations.

Always position your customer as the hero and your brand as the guide. Always.

If loving other people is a bit of heaven then certainly isolation is a bit of hell, and to that degree, here on earth, we decide in which state we would like to live.

define something simple and relevant their customers want and to become known for delivering on that promise. Everything else is a subplot that, after having delivered on the customer's basic desire, will only serve to delight and surprise them all the more.

Not having a marketing plan cost me millions of dollars, serious international influence, and the chance to accomplish at least some of my dreams. Don't get me wrong. Things have turned out okay, but the only reason things worked out is because I executed this plan.

Stating the Problem Adds Value to Your Products

At our workshops, I teach that in a story there must always be pain and conflict, and yet when we talk about painful things in our marketing it can feel a little heavy. But don't be tricked into telling a boring story.

This was a different sort of guilt from anything I had previously experienced. It was a heavy guilt, not the sort of guilt that I could do anything about. It was a haunting feeling, the sort of sensation you get when you wonder whether you are two people, the other of which does things you can't explain, bad and terrible things.

I could be judging unfairly, but all the people I've met who've really changed from unhealthy to healthy have a story, a story about hitting rock bottom, realizing what they were doing wrong, and radically changing the way they live so they don't repeat their mistakes. Characters only change when they live through a story.

And once you live a good story, you get a taste for a kind of meaning in life, and you can't go back to being normal; you can't go back to meaningless scenes stitched together by the forgettable thread of wasted time. The more practice stories I lived, the more I wanted an epic to climb inside of and see through till its end.

Your website needs to include words that sell.

What's a healthy person?" he asked. I told him I was still figuring that out myself, but I'd not met a lot of healthy people who were dramatic. The reality is this, though: a healthy person coupled with an unhealthy person will still result in an unhealthy relationship.

The most often repeated commandment in the Bible is "Do not fear." It's in there over two hundred times. That means a couple of things, if you think about it. It means we are going to be afraid, and it means we shouldn't let fear boss us around.

If you don't love somebody, it gets annoying when they tell you what to do or what to feel. When you love them you get pleasure from their pleasure, and it makes it easy to serve. I didn't love God because I didn't know God.

A Sample Explanatory Paragraph At______________[your company name] we know you are the kind of people who want to be______________[aspirational identity. What kind of person do they want to become?]. In order to be that way, you

I know a little of why there is blood in my body, pumping life into my limbs and thought into my brain. I am wanted by God.

We didn't become the best of friends, but he was my best friend. By best friend I mean he was the best person for me to talk to. Every time I walked away from a beer or a lunch with him I was, somehow, a more centered person. He never let me control the conversation with distractions. He'd just laugh them off and repeat the question I was running from.

The biggest mistake clients make when it comes to websites is making them too complicated. Most businesses need a website that serves a single purpose: it creates sales.

After reading this paragraph, they suddenly know what's been troubling them, how to overcome whatever has been troubling them, and what steps they need to take to move forward. Their world, as it relates to your product and service, now makes sense.

we aren't sure what we want in life, there is no story question in our lives either. And if there is no story question inviting us to take action, we will lose interest in our own lives.

What if the story of our lives is less about what we build and more about who we build up?

I pictured his daughter flipping through the channels of life, as it were, stopping on a story that seemed most compelling at the moment, a story that offered her something, anything, because people can't live without a story, without a role to play.

Brands that position themselves as heroes unknowingly compete with their potential customers. Every human being wakes up each morning and sees the world through the lens of a protagonist. The world revolves around us, regardless