Quotes from Paula Scher

You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.

The best way to accomplish serious design ... is to be totally and completely unqualified for the job.

I wasn't a very good illustrator so I became a designer.

Great design is serious, not solemn

I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.

If I get up every day with the optimism that I have the capacity for growth, then that's success for me.

It's through mistakes that you actually can grow. You have to get bad in order to get good.

My expectation is that technology always changes.

I think that it's a great time to be a designer.

Creativity has to do with what came before you immediately, not what came before you a long time ago.

I love the big scale and immediate impact of posters. They're my favourite things to design.

I love that the level of mediocrity rises.

Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.

Helvetica is the font of the Vietnam War.

The work needs to get out of your head and on to the table, and it needs to be done from the heart.

Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.

I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.

I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.

Art has no purpose. It exists for its own sake.

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.

Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.

Design is the art of planning, and it is the art of making things possible.