Quotes from Paula Scher

Whatever you design[/make/build], use it to raise the expectations of what can be achieved

Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.

What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".

When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.

Design exists to serve some purpose.

Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions.

Design really can be anything.

Design always has a purpose.

New Zealand looks like the future to me

The goal of design is to raise the expectation of what design can be

My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of 'play,' number one, was 'engaging in a childlike activity or endeavor,' and number two was 'gambling.' And I realize I do both when I'm designing.

I love the big scale and immediate impact of posters. They're my favourite things to design.

I just remember that everything looked the same-all style and no substance

If I get up every day with the optimism that I have the capacity for growth, then that's success for me.

Beige is the color of indecision

We are responsible for our work and its consequences. Responsibility is a crucial part of our professional ethic. We are also responsible (according to our original goals) for encouraging and supporting quality design. Therefore racism, sexism, and other forms of personal prejudice have no place in the design community.