Quotes from George Lakoff

The mind is inherently embodied. Thought is mostly unconscious. Abstract concepts are largely metaphorical.

We categorize as we do because we have the brains and bodies we have and because we interact in the world as we do.

You can't understand Twenty-first-Century Politics with an Eighteenth-Century Brain.

One of the reasons that politics lets us down is that we keep comparing it to our ideal narratives, to politics on TV or in the movies, which is tidier and better fits such structures.

As a consequence, it should be true that if you just get the facts out to people, they will reason to the right conclusion. And so year after year, decade after decade, liberals keep telling facts to conservative audiences without changing many minds. This behavior by liberals is itself a form of science denial—the denial of the cognitive and brain sciences. It is simply irrational behavior by many people proud of their rationality. It

Instead, the mission of the agency is moral, and its success must be judged in significant part on moral grounds, not cost-benefit grounds. It is the moral mission of the EPA that offends conservatives. The same is true of the moral missions of the arts and humanities endowments. One

Discrimination is a denial of freedom.

What is taxation? Taxation is what you pay to live in a civilized society- what you pay to have democracy and opportunity.

Our parents invested in the future, ours as well as theirs, through their taxes. They invested their tax money in the interstate highway system, the Internet, the scientific and medical establishments, our communications system, our airline system, the space program. They invested in the future, and we are reaping the tax benefits, the benefits from the taxes they paid. Today we have assets-highways, schools and colleges, the Internet, airlines-that come from the wise investments they made.

The essence of metaphor is understanding and experiencing one kind of thing in terms of another.

One of the fundamental findings of cognitive science is that people think in terms of frames and metaphors […] The frames are in the synapses of our brains, physically present in the form of neural circuitry. When the facts don't fit the frames, the frames are kept and the facts ignored.

It is a common folk theory of progressives that 'the facts will set you free.' If only you can get all the facts out there in the public eye, then every rational person will reach the right conclusion. It is a vain hope. Human brains just don't work that way. Framing matters. Frames once entrenched are hard to dispel.

In short, philosophical theories are largely the product of the hidden hand of the cognitive unconscious.

Systemic causation, because it is less obvious than direct causation, is more important to understand. A systemic cause may be one of a number of multiple causes. It may require some special conditions. It may be indirect, working through a network of more direct causes.

What is meaningful are not the words, the mere sound sequences spoken or letter sequences on a page, but the conceptual content that the words evoke. Meanings are thus in people's minds, not in the words on the page.

We've seen that the major moral divisions in our politics derive from two opposed models of the family: a progressive (nurturant parent) morality and a conservative (strict father) morality. That is no accident, since your family life has a profound effect on how you understand yourself as a person.

The self-righteous person's superfluity of moral credit is the basis of his discourse. He presupposes his own moral values and his own righteousness as a condition of conversation. The effect of this is that anyone talking to a self-righteous person must either agree with his moral values and act equally self-righteous, or face being put in a morally inferior position in the discourse. This is what makes self-righteous people particularly infuriating to talk to. F

The government is commonly conceptualized as a business. If it is seen as a service industry, taxes can be seen as payment for services provided to the public. Those services can include protection (by the military, the criminal justice system, and regulatory agencies), adjudication of disputes (by the judiciary and other agencies), social insurance (as in Social Security and Medicare and various "safety nets"), and so on. Under

In the Strict Father model, it is the duty of the strict father to protect his family above all else. By the Nation As Family metaphor, this implies that the major function of the government is, above all else, to protect the nation. That is why conservatives see the funding of the military as moral, while the funding of social programs is seen as immoral. There

Women are human beings and have a right to control their own bodies. When that is denied, they are not free.

When you think you just lack words, what you really lack are ideas. Ideas come in the form of frames. When the frames are there, the words come readily.

A third position has been called strong Al. When the Mind As Computer metaphor is believed as a deep scientific truth, the true believers interpret the ontology and the inferential patterns that the metaphor imposes on the mind as defining the essence of mind itself. For them, concepts are formal symbols, thought is computation (the manipulation of those symbols), and the mind is a computer program.

The authentic pragmatist realizes you can't get everything you think is right, but you can get much or most of it through negotiation. The authentic pragmatist sticks to his or her values and works to satisfy them maximally. The inauthentic pragmatist, on the other hand, is willing to depart from his or her true values for the sake of political gain. There

Our categories arise from the fact that we are neural beings, from the nature of our bodily capacities, from our experience interacting in the world, and from our evolved capacity for basic-level categorization - a level at which we optimally interact with the world. Evolution has not required us to be as accurate above and below the basic level as at the basic level, and so we are not.