Quotes from Keith Ferrazzi

A network functions precisely because there's recognition of mutual need. There's an implicit understanding that investing time and energy in building personal relationships with the right people will pay dividends. The majority of "one percenters" are in that top stratum because they understand this dynamic—because, in fact, they themselves used the power of their network of contacts and friends to arrive at their present station.

Take a deep and boundless curiosity about things outside your own profession and comfort zone.

Good follow-up alone elevates you above 95 percent of your peers. The follow-up is the hammer and nails of your networking tool kit. In fact, FOLLOW-UP IS THE KEY TO SUCCESS IN ANY FIELD.

Hi, this is Keith Ferrazzi. I'm just calling back because I haven't heard from Michael." Here again, without being too pushy, you begin to create the presumption that his return call is imminent and expected.

Competitive edge in the industrial era was won by constantly reengineering process and systems. Today it's won by improving relationships.

Business cycles ebb and flow; your friends and trusted associates remain.

The problem, as I see it, isn't what you're working on, it's whom you're working with. You can't feel in love with your life if you hate your work; and more times than not, people don't love their work because they work with people they don't like.

GENEROSITY + VULNERABILITY + ACCOUNTABILITY + CANDOR = TRUST

And the rule in life that has unprecedented power is that the individual who knows the right people, for the right reasons, and utilizes the power of these relationships, can become a member of the "club," whether he started out as a caddie or not.

Sticking to the people we know is a tempting behavior. But unlike some forms of dating. A networker isn't looking to achieve only a single successful union. Creating an enriching circle of trusted relationships requires one to be out there, in the mix, all the time.

Ultimately, everyone has to ask himself or herself how they're going to fail. We all do, you know, so let's get that out of the way. The choice isn't between success and failure; it's between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.

Learning is best achieved through relationships—having the right conversations with the right people in the right context—and collaborative action.

The competition, on the other hand, got little press and failed to create a distinct message. It all goes back to your content. Once you have it, you can begin to mold it in a way that will capture attention. You need to impart a sense of urgency and make the message timely. Reporters continually ask, "But why is it important now?" If you can't answer that sufficiently, your article will wait. In YaYa's case, I highlighted how the games

That isn't always enough. I had written a piece for the Wall Street Journal's weekly column called the Manager's Journal. The editor liked the piece but kept pushing it back so he could publish other pieces that were timelier. So I began to rewrite the intros to my piece each week to relate to something that was in the news at the time. In short order, the article finally saw the light of day.

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Your path to greatness starts the moment you find the courage to reach out with generosity.

audacity was often the only thing that separated two equally talented men and their job titles.

I'm going into politics and plan to run for governor of Arkansas, and I'm keeping track of everyone I meet," said Clinton.

There's no secret behind press releases. They're nothing more than two or three paragraphs describing what's memorable about your story. It is that easy.

There is only one way to get anybody to do anything do you know what it is? This is far from a trivial question. Business is, after all, the ability to motivate a group of individuals to move an idea from concept to reality; to take a theory and make it a practice; to gain the buy-in of your employees and colleagues; to encourage others to execute your plans

He thought of relationships as finite, like a pie that can be cut into only so many pieces. Take a piece away, and there was that much less for him. I knew, however, that relationships are more like muscles—the more you work them, the stronger they become.

La creatividad es inútil si no puede aplicarse. La meta para tu contenido debe ser: Esto traerá más dinero a la empresa. La vida de una empresa depende de las ventas y el flujo de efectivo. Las grandes ideas son inútiles hasta que alguien paga por ellas.

I've got the inside scoop on how the gaming industry is going to revolutionize marketing. I've appreciated your work for a long time now; I believe you are the right person to break this story.

And when you do finally connect, don't sabotage your efforts by expressing how annoyed you are that they didn't get back to you as quickly as you would have liked. Nor should you apologize for your persistence. Just dive in as if you caught him on the first call. Make it comfortable for everyone.