Quotes About Innovation

This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

Build-Measure-Learn feedback loop is at the core of the Lean Startup model.

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?

The ability to learn faster from customers is the essential competitive advantage that startups must possess.

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

In the Lean Startup model, an experiment is more than just a theoretical inquiry; it is also a first product.

Ask most entrepreneurs who have decided to pivot and they will tell you that they wish they had made the decision sooner.

there is no bigger destroyer of creative potential than the misguided decision to persevere.

All innovation begins with vision. It's what happens next that is critical.

This is an important rule: a good design is one that changes customer behavior for the better.

HYPERGROWTH FOR A COMPANY ALSO REQUIRES HYPERGROWTH OF THE PEOPLE INSIDE IT.

The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible.

the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.

I call this building an adaptive organization, one that automatically adjusts its process and performance to current conditions.

Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business. This

waiting too long to release can lead to the ultimate waste: making something that nobody wants.

Most of the time customers don't know what they want in advance.)

Only 5 percent of entrepreneurship is the big idea, the business model, the whiteboard strategizing, and the splitting up of the spoils. The other 95 percent is the gritty work that is measured by innovation accounting: product prioritization decisions, deciding which customers to target or listen to, and having the courage to subject a grand vision to constant testing and feedback.

If we stopped wasting people's time, what would they do with it?

The CEO and VP of product, instead of building their business, are engaged in the drudgery of solving just one customer's problem. Instead of marketing themselves to millions, they sold themselves to one.

when you have only one test, you don't have entrepreneurs, you have politicians, because you have to sell.

entrepreneurship should be considered a viable career path for innovators inside large organizations.

Think big. Start small. Scale fast.

Paradoxalmente, quando a busca por perfeição é substituída pela disposição de experimentar e adaptar a ideia original, o resultado final é um produto mais perfeito.