Quotes About Innovation

Startup, I have always been a bit of a troublemaker at the companies at which I have worked, pushing for rapid iteration, data-driven decision making, and early customer involvement.

There is a reason all past management revolutions have been led by engineers: management is human systems engineering.

FAILURE IS NOT AN OPTION. Nobody in the startup world could have such a mug, I mused; it would be ridiculous. My experience is full of situations where reality proved too unpredictable to avoid failure.

We do everything wrong: instead of spending years perfecting our technology, we build a minimum viable product, an early product that is terrible, full of bugs and crash-your-computer-yes-really stability problems. Then we ship it to customers way before it's ready. And we charge money for it. After securing initial customers, we change the product constantly—much too fast by traditional standards—shipping new versions of our product dozens of times every single day.

Part of the special challenge of being a startup is the near impossibility of having your idea, company, or product be noticed by anyone, let alone a competitor.

Product managers figure out what features are likely to please customers; product designers then figure out how those features should look and feel.

we were much more likely to run experiments on our customers than we were to cater to their whims.

A transformação contínua – a capacidade de uma organização para testar e aprender com experiências relacionadas à sua própria estrutura e a seus processos, promovendo, por toda a empresa, as melhores técnicas comprovadas, limitando ou descartando o resto – é o que dará a essa organização a capacidade de prosperar na era moderna.

They will ask to go back to the old way of working, in which they had the opportunity to "stay efficient" by working in larger batches and passing work between departments.

The two most important assumptions entrepreneurs make are what I call the value hypothesis and the growth hypothesis.

Most important, teams working in this system begin to measure their productivity according to validated learning, not in terms of the production of new features.

Should this product be built?" and "Can we build a sustainable business around this set of products and services?" To answer those questions, we need a method for systematically breaking down a business plan into its component parts and testing each part empirically.

The Toyota Way

The common tendency of product development is to skip straight to the fourth question and build a solution before confirming that customers have the problem.

What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.

If a competitor can outexecute a startup once the idea is known, the startup is doomed anyway. The reason to build a new team to pursue an idea is that you believe you can accelerate through the Build-Measure-Learn feedback loop faster than anyone else can.

Una startup es una institución humana diseñada para crear un nuevo producto o servicio bajo condiciones de incertidumbre extrema.

I was finally ready to turn to the last resort: talking to customers. Armed

Learning to see waste and then systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries.

pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growth.

startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

Si yo eligiera un empleado al azar de cualquier nivel, departamento o región, y ese empleado tuviera una idea absolutamente brillante que abriera una fuente de crecimiento radicalmente nueva, ¿qué tendría que hacer para llevar su idea a la práctica? ¿Dispone la empresa de las herramientas de gestión necesarias para ampliar esa idea a fin de que genere el máximo impacto, aun cuando no se ajuste a ninguna de las líneas de negocio actuales?

Some people are natural inventors who prefer to work without the pressure and expectations of the later business phases. Others are ambitious and see innovation as a path toward senior management. Still others are particularly skilled at the management of running an established business, outsourcing, and bolstering efficiencies and wringing out cost reductions. People should be allowed to find the kinds of jobs that suit them best.

achieving failure"—successfully executing a flawed plan.