Quotes About Influence

When you are leading a tribe, a tribe that you belong to, the benefits increase, the work gets easier, and the results are more obvious. That's the best reason to overcome the fear.

Great design = getting people to do what you want.

It's foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

For the frequent user, the impact of a cooler, better, easier-to-use input device is profound – so profound that many users are happy to proselytize to their peers. More sneezing of a Purple Cow.

How many people would reach out and wonder (or complain) if you didn't send out that next email blast? That's a metric worth measuring and increasing.

there's a difference between telling people what to do and inciting a movement.

Art, at least art as I define it, is the intentional act of using your humanity to create a change in another person.

Yes, the Internet is a discovery tool, but no, you're not going to get discovered that way. Instead, you will make your impact by uniting those you seek to serve.

The thermostat, on the other hand, manages to change the environment in sync with the outside world. Every organization needs at least one thermostat. These are leaders who can create change in response to the outside world, and do it consistently over time.

Tearing others down is never as helpful to a movement as building your followers up.

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.

When in doubt, assume that people will act according to their current irrational urges, ignoring information that runs counter to their beliefs, trading long-term for short-term benefits and most of all, being influenced by the culture they identify with.

The power of this new era is simple: if you want to (need to, must!) lead, then you can. It's easier than ever and we need you. But if this isn't the right moment, if this isn't the right cause, then hold off. Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.

I think most people have it upside down. Being charismatic doesn't make you a leader. Being a leader makes you charismatic. There

Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone.

Marketing is one of our greatest callings. It's the work of positive change.

The status quo doesn't shift because you're right. It shifts because the culture changes. And the engine of culture is status.

You can keep waiting to get plucked from obscurity, or you can learn how to champion your project one person at a time.

The fact is, a bigger badge isn't going to help at all. People aren't going to follow you because you order them to.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

Faced with an infinite number of choices, many people pick the market leader.

The lesson is that one person with a persistent vision can make change happen, whether climbing rocks or delivering services.

That's it—three steps: motivate, connect, and leverage.