Quotes About Influence

Sure, ideas that spread, win, but ideas that don't get spoken always fail.

ASSOCIATE WITH WINNERS Four groups of people will dramatically influence how your business evolves: » Customers » Employees » Vendors » Peers Line yourself up with the wrong people in each category and, like a poorly created bonsai tree, your business will grow up twisted and misshapen.

alternative to planning on late is to initiate before it's required, to ship before deadline, to put the idea out there before the crisis hits. This act of bravery actually gives you influence, leverage, and control in a way that planning on late never can. Dandelion

Real change rarely comes from the front of the line. It happens from the middle or even the back. Real change happens when someone who cares steps up and takes what feels like a risk. People follow because they want to, not because you can order them to.

Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be. The

Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.

Marketing, more than a lake or a forest, is the landscape of our modern lives.

What most people want in a leader is something that's very difficult to find: we want someone who listens. Why

Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you've got to see it at least three times before it sinks in.

the new form of marketing is leadership, and leadership is about building and connecting tribes of like-minded people.

Have you ever heard of Gmail? Ever used it? If so, it's not because Gmail ran a lot of TV ads (they didn't). It's because the manifesto of free email got to you.

You can create dozens or even hundreds of paths for an individual to follow from the first contact until the highest level of permission is granted.

The first thing a leader can focus on is the act of tightening the tribe. It's tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives. A tighter tribe is one that is more likely to hear its leader, and more likely still to coordinate action and ideas across the members of the tribe.

If you're trying to persuade the tribe at work to switch from one strategy to the other, don't start with the leader of the opposition. Begin instead with the passionate individuals who haven't been embraced by other tribes yet. As you add more and more people like these, your option becomes safer and more powerful—then you'll see the others join you.

When you meet someone, you need to have a superpower.

Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you're going to get there one way or another . . . so they follow.

Tribes are the most effective media channels ever, but they're not for sale or for rent. Tribes don't do what you want; they do what they want. Which is why joining and leading a tribe is such a powerful marketing investment.

Your best customers become your new salespeople.

Choose the people who want what you're offering. Choose the people most open to hearing your message. Choose the people who will tell the right other people …

Dac? vrei s? faci o schimbare, începe prin a crea o cultur?. Începe prin a organiza un grup unit. Începe prin a face oamenii s? se sincronizeze.

There's no record of Martin Luther King, Jr., or Gandhi whining about credit. Credit isn't the point. Change is.

They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

We don't make decisions in a vacuum—instead, we base them on our perception of our cohort.