Quotes About Influence

The first thing to realize is that even small environmental tweaks can make a difference

When it comes to statistics, our best advice is to use them as input, not output. Use them to make up your mind on an issue. Don't make up your mind and then go looking for the numbers to support yourself—that's asking for temptation and trouble. But if we use statistics to help us make up our minds, we'll be in a great position to share the pivotal numbers with others

With the online tracking sheet, Cachon was using the hotel-towel strategy. He was publicizing the group norm. Other people are getting their work done on time. Why won't you?

he didn't need to create new believers so much as he needed to unleash the believers he already had.

We know the fast-food companies have big ad budgets, we know that they outspend healthy messages, but 20 times more, 143 times more, 350 times more? What's the big deal?

If a child sees a McDonald's commercial every single day, it would take them almost a year to see just one commercial about 5 A Day.

it can be the honesty and trustworthiness of our sources, not their status, that allows them to act as authorities. Sometimes

Influencer, by Kerry Patterson

The hard question for a leader is not how to form habits but which habits to encourage.

When you appeal to the Rider inside yourself or inside others you are trying to influence, your game plan should be simple. First, follow the bright spots. Think of the Vietnamese children who stayed well nourished against the odds

We are frequently blind to the power of situations.

we've seen that a credible idea makes people believe. An emotional idea makes people care. And in this chapter we'll see that the right stories make people act.

What looks like a people problem is often a situation problem. And no matter what your role is, you've got some control over the situation.

To change someone's behavior, you've got to change that person's situation.

the core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people's feelings.

Tweaking the environment is about making the right behaviors a little bit easier and the wrong behaviors a little bit harder.

Behavior is contagious.

but this experiment made me think about how I'm impacting others.

That's what sticky ideas do – they make people feel something. Change comes from feeling, not facts. Not

If you want people to change, you must provide crystal-clear direction.

It will come as no surprise that one reliable way of making people care is by invoking self-interest.

You'll direct the Rider, motivate the Elephant, and shape the Path.

Whether the switch you seek is in your family, in your charity, in your organization, or in society at large, you'll get there by making three things happen. You'll direct the Rider, motivate the Elephant, and shape the Path.

Knowledge does not change behavior